Small firms operating in multiple languages struggle to write great marketing copy in all of them. Wafrow is an AI landing page copy optimizer which is fluent in english, Deutsch, and français. WIP for العربية, español and Nederlands. Give it a spin and let me know what you think.
Biggest lesson: all metrics _must_ be defined in code, not manager-speak.
For instance, if a marketing head wants to plot CAC (cost of acquiring customers) over time, saying CAC is number of customers divided by marketing spend is manager-speak. Spends are budgeted higher early in the month and adjusted with actuals. Customers ask for refunds and cancel accounts. Some campaigns have volume incentives which are known later... and so on. The solution is to write well commented SQL which laymen can audit and improve.
Hello, I'm Ravdeep (https://www.linkedin.com/in/ravdeepchawla/), the author of this book on pricing in ecommerce (https://pricing.ravdeep.com/). This book is targeted at practitioners of pricing and discounting in ecommerce firms i.e., people in product management, marketing, analytics and finance functions making these decisions daily.
Scratching your own itch is great advice. For three reasons:
1/ you know others who are are willing to pay someone to solve the problem.
2/ you know exactly where it is itching.
3/ you have an intrinsic motivation to keep at it when things aren’t going well.
I found myself in the middle of pricing and discounting product domains frequently over the last decade leading product teams in India and Germany. While looking for advice, the Internet and books were barely scratching the surface so I frequently had to debate my peers from first principles. This book is a condensed summary of those discussions.
I'm posting this as my very first post the same time as I posted on producthunt (https://www.producthunt.com/posts/pricing-in-ecommerce-ebook) to understand these communities better in preparation for my startup to launch later this year. If you have any feedback, please let me know.
1. Manually screen who can send you messages like Hey[^1] and Apple[^2]
2. Basic filtering to ensure the promotional stuff gets blocked or put in a separate list [^3]
3. Rate-limit senders who are showing robot like behaviour
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[^1]: https://www.hey.com/features/spam-corps/
[^2]: https://support.apple.com/en-il/guide/iphone/iph203ab0be4/io...
[^3]: https://f-droid.org/en/packages/spam.blocker/