That is my point. I do not understand how they total costs can be over 30M. It is mostly static content that begs for CDN cache. It is also not mission critical.
There is very simple monetization strategy: ads, cut bloat, move content moderation staff to India!
Tumblr has an army of content creator that work for free. It is a site that host text and images. How they even spend 30 million per year? Maybe on organizing "stuff convention", SF real estate and so on... Cut the bloat!
That is my point. I do not understand how they total costs can be over 30M. It is mostly static content that begs for CDN cache. It is also not mission critical.