What I can’t understand is why Azure AD doesn’t have a stronger position in the consumer space. Authentication via Google, Apple, and even still Facebook are nearly always supported on customer-facing logins. I rarely see an option for Microsoft.
They have a commanding position in the enterprise. What’s keeping them from crossing those enterprise boundaries?
This is common in a lot of Seattle neighborhoods, but the custom doesn’t extend beyond the city limits. For the most part it just works, but when I’m in a car with someone not from the city I always need to inform the driver or they just expect right of way. I lived near one of these intersections and personally witnessed two collisions over ten years. Neither were serious. I think these intersections largely work as a custom, save for the people not already accustomed.
They have a commanding position in the enterprise. What’s keeping them from crossing those enterprise boundaries?