Thanks for the kind words. Definitely understand where you're coming from in terms of security. Our plan isn't really to monetize your data, it's moreso to make intelligent recommendations that we hope our users will follow. For instance, "you're paying $10 per month for Hulu, on average users are x% more satisfied with Netflix, click here to switch from Hulu to Netflix".
We've definitely discussed the idea of a manual export/import - we may get to that in the future.
To answer the money question, right now we actually don't make money. In the future, we think we can make $ by making intelligent recommendations i.e. "you like x and y, try signing up for Z subscription service.
We plan to make money by recommending new services (i.e. we see you have X and Y, would you like to try Spotify).