I couldn’t bring myself to advertise my podcast on Facebook So I used Pornhub(programaudioseries.com)
programaudioseries.com
I couldn’t bring myself to advertise my podcast on Facebook So I used Pornhub
https://programaudioseries.com/mindgeek-campaign/
4 コメント
Awesome write up! That was a very fun and educating read. Never thought about running ads on a porn site before.
You said you can't be sure if your download numbers were correlated to the ads, but did you notice a drop off in new downloads after you finished the campaigns (or too early to tell)?
And does your ad run on all mindgeek websites or do you pick which ones/categories they appear on? Perhaps if they give more granular tools and you know your audience you can target towards your demo a little better idk?
You said you can't be sure if your download numbers were correlated to the ads, but did you notice a drop off in new downloads after you finished the campaigns (or too early to tell)?
And does your ad run on all mindgeek websites or do you pick which ones/categories they appear on? Perhaps if they give more granular tools and you know your audience you can target towards your demo a little better idk?
Glad you found it revealing!
The thing with download numbers is there's a lag - unless people binge the show in two days (it happened before), they are probably going to listen to it episode by episode over a longer period, which makes downloads tricky to attribute to source.
You get the option to choose which sites you want the ads to appear on. I picked all that supported my preferred format (as mentioned in the article).
You can definitely target according to gender and sexual orientation, so you can play with the copy that way!
The thing with download numbers is there's a lag - unless people binge the show in two days (it happened before), they are probably going to listen to it episode by episode over a longer period, which makes downloads tricky to attribute to source.
You get the option to choose which sites you want the ads to appear on. I picked all that supported my preferred format (as mentioned in the article).
You can definitely target according to gender and sexual orientation, so you can play with the copy that way!
I love the ad images. This is a great example on how to run traffic to new sources. Good to keep track of experiments and make a monthly running log, I would subscribe to that.
[1] https://news.ycombinator.com/item?id=17425278