Human brains drive anti-customer design decisions on shopping sites(zumsteg.net)
zumsteg.net
Human brains drive anti-customer design decisions on shopping sites
https://www.zumsteg.net/2023/01/01/how-human-brains-drive-anti-customer-design-decisions-on-shopping-sites/
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If you've ever wondered why there's one weird result outside your filters at the top of your search, or why sites insist on expanding your search, let's talk about how user testing leads companies to make unfortunate decisions.