Why Most Your UX Ideas Are a Waste of Time but You Might Wanna Do Them Anyway(medium.com)
medium.com
Why Most Your UX Ideas Are a Waste of Time but You Might Wanna Do Them Anyway
https://medium.com/@thecodingteacher_52591/why-most-your-ux-ideas-are-a-waste-of-time-but-you-might-wanna-do-them-anyway-20a1784d9cd8
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Senior FAANG engineer (me) gives opinion nobody asked for about why UX improvements often don't measure with statistical significance and what to do about it.