The rise and fall of Subway: The $11 billion empire that crumbled(youtube.com)
youtube.com
The rise and fall of Subway: The $11 billion empire that crumbled
https://www.youtube.com/watch?v=LeF6DG7xfpA
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They went from selling halfway decent sandwiches to putting fake meat on a donut and doubling the price. There's no mystery here.