I kept seeing small businesses try to run WhatsApp campaigns themselves — using tools they didn’t fully understand — and eventually getting their numbers restricted or banned.
So instead of building another automation platform, I built a managed delivery service.
Clients don’t log into dashboards.
They don’t configure workflows.
They don’t touch APIs.
They just provide:
• a consented contact list
• the message they want sent
I handle delivery, pacing, and reporting using WhatsApp Business infrastructure, with conservative limits (currently up to ~10k messages/day).
The goal isn’t maximum scale.
It’s boring reliability and fewer mistakes.
This is still early, but it’s being used by real local businesses who prefer not to operate tools themselves.
Curious if this model makes sense outside my market, or if I’m underestimating how much people actually want self-service tools.
This started as a practical problem.
I kept seeing small businesses try to run WhatsApp campaigns themselves — using tools they didn’t fully understand — and eventually getting their numbers restricted or banned.
So instead of building another automation platform, I built a managed delivery service.
Clients don’t log into dashboards. They don’t configure workflows. They don’t touch APIs.
They just provide: • a consented contact list • the message they want sent
I handle delivery, pacing, and reporting using WhatsApp Business infrastructure, with conservative limits (currently up to ~10k messages/day).
The goal isn’t maximum scale. It’s boring reliability and fewer mistakes.
This is still early, but it’s being used by real local businesses who prefer not to operate tools themselves.
Curious if this model makes sense outside my market, or if I’m underestimating how much people actually want self-service tools.
Project: https://whateazy.com
Happy to answer questions or criticism.