They probably would appreciate a boost in sales if advertising can attract new customers (non truck & non Ford people). Ford might be trying to copy Tesla's strategy with marketing. However, the two companies target different populations and I feel Ford would benefit from advertising.
In regards to the batteries, I haven't found information on what type of batteries the ship uses. However, new Sodium-ion batteries could be a good option for the ship's requirements.
Sodium-ion is heavier than lithium counterparts but should be cheaper (uses sodium instead of lithium, cobalt, etc) and potentially offer greater charge, lifecycle, and safety performance.
Goldberg is talking about a longer term view and I think in general, after working for more time your job becomes more about interactions than the "knowledge" you have.
Problems? Opportunities?