> Competitors don't really matter [...] Sure, there are more "table-stakes" features that customers need before they'll even consider using you, but the real competitor is a lack of awareness of your product, more than anything.
I like this quote a lot. I think it addresses a common execution paralysis where someone identifies a solution to a rich problem space but decides against building it due to there being an obvious competitor.
I like this quote a lot. I think it addresses a common execution paralysis where someone identifies a solution to a rich problem space but decides against building it due to there being an obvious competitor.