It's not a bad idea to be slightly suspicious of a county that's quite willing to stave millions of its own people to death and call it a "great leap".
Give your subscribers the option to self install. Give them the tower to point their antenna toward and how to dial in the direction for max gain.
I suspect a many would jump at the opportunity as rural folks tend to be quite resourceful.
I've done this for churches for campus point to point. Don't have enough installers, but about 30% have volunteers that got it done or mostly done. Some we just did the Cat-5 terminations for them.