Popular tech blogs do not promote products because of the goodness of their hearts, but for money.
Placing an article in a tech blog costs between $20,000 and $30,000, depending on the blog’s reputation, and everybody can do it.
So, it is not that the tech blogs are particularly enthusiastic about the Glasses; it’s more that Meta is throwing money left and right to promote them.
It doesn’t work for amazon.fr or amazon.de or any other local Amazon site.