Forgive me my ignorance, but I fail to see how this is such a big deal. Even 50% performance hit/cost increase would be... bearable, computations are rather cheap today. ML and other intensive calculations aren't done on CPU anyway. It's not like technical progress of our civilization is slowed down by 30% or something...
On the other hand, shrinking Intel's market share due to bad PR and thus adding some competition into the industry could actually foster that progress.