I definitely think they could have made it more sporty, and that might have hit a sweet spot. Personally I love it, and that extreme difference in opinion is exactly why I think it'll be iconic. Also I wonder if you've earned the harsh criticism you spew. I doubt it.
NLP is an important part of upcoming RAG frameworks like Microsoft’s LazyGraphRAG. So I think it’s more like NLP is a tool used when the time is right.