Millennial advertising doesn’t adhere to 20th century advertising norms.
Gen-X is getting older and needs fiber and to lose weight, so they respond to “oats”.
Millennials and Gen-Z want healthy-looking drinks that are trendy and fun, because they’ll never be able to pay off their college loans and grew up during a time where politics were divided and assume we may all die from global warming and WW3 so they just want to be healthy and happy.
This ad is trying to say, “We’re not going to say this is healthy, or will make you feel free, or is a fast meal substitute. It’s just oat milk.”
Millennial advertising doesn’t adhere to 20th century advertising norms.
Gen-X is getting older and needs fiber and to lose weight, so they respond to “oats”.
Millennials and Gen-Z want healthy-looking drinks that are trendy and fun, because they’ll never be able to pay off their college loans and grew up during a time where politics were divided and assume we may all die from global warming and WW3 so they just want to be healthy and happy.
This ad is trying to say, “We’re not going to say this is healthy, or will make you feel free, or is a fast meal substitute. It’s just oat milk.”
That pretty much appeals to all of them.