Yeah, it's a pretty long name, but the goal is to discourage average users. Having a long domain name already discourages lots of users. You immediately understanding the meaning behind 'New York Daily Inquirer' gives me hope that other users will be interested in giving it a try, as it's a word-of-mouth project. My take is that if you want to build a good community in any subject, you have to discourage average users; they are poison to the conversation. Lean and mean.