This is so true. We are a startup and have had to increase the amount we're asking for to get any interest. Really, a few hundred thousand would take us miles, but we have to ask for 2M to get in any doors. And even then, we get lots of "get back to us when you have more traction," just as the article states. Bad news, VCs: we won't need you when we get more "traction," because we built monetization into our business model, as a lot of start-ups are now doing.