The gambling industry has funneled a ton of cash into academic researchers producing papers that gave credence to the idea of "addictive personality," which in turn was massaged by PR experts into the notion that some people are just born addicts, and the gambling industry can't help it if they become addicted to gambling too. "Addictive personality" itself is on very shaky grounds statistically, and the derived PR messaging certainly is false. The gambling industry is likely more culpable in this mess than even a typical, generally well-informed person might be aware.