I'm as a big of a horror movie fan as you can find, and I'm completely dumbfounded by the jump scares marketing is allowed to show in trailers nowadays. IMO (coming from someone who is basically unaffected by jump scares), they've gotten more shocking in the past couple years.
But it's odd that these characteristics are the same across models from different labs. I find it hard to believe that researchers across competing companies are coordinating on something like that.