AI Overviews are great for users but brutal for publishers. Studies show sites lose roughly 40–50% of clicks when these summaries appear. It feels like another step toward Google keeping users on the SERP, instead of sending traffic out.
If this sticks, creators will either need to optimize for being included in the AI answer or focus more on direct channels (newsletters, communities) to survive.
If this sticks, creators will either need to optimize for being included in the AI answer or focus more on direct channels (newsletters, communities) to survive.