This isn't surprising. This will happen at every tech company first, then every other company afterwards. All jobs will get automated, then all companies will be ran by one person: their owner.
As a creator and founder, i've observed that having an established long-form video presence (on YT) is literally the greatest distribution channel. if someone's willing to sit through a 15-60 min video of yours, they're probably willing to at least check out whatever product/service you may be selling in your videos.