I'm not sure it's astroturfed exactly; but the hype is not coming from technical professionals. Like you find a linkedin post with a thousand likes about this or similar projects, and everybody is either #opentowork or ~~Agentic Head of AI Brainstorming at My Bedroom~~
Also clawdbot is objectively a pretty inconvenient way to hook Claude Code up to a chat app. I made a bare-bones one that takes 2 minutes to run with npx: https://github.com/clharman/afk-code
Pretty sure they are still losing money on it, which is great for us. And these limits wouldn't even be happening if there weren't people bragging about having their CC running constantly for 30 hours writing 2 million lines of (doubtless bad) code. And sharing accounts to try to get even MORE usage. It's all that swarm guy tbh and he's proud of it.