Opposite side of the same question, but how can I better approach solo devs to help with marketing? I have led marketing at several startups/companies (3 acquisitions, 1 current unicorn, and 1 public company). Most developers are rightfully cautious bc of being either burned by marketing types in the past or just don't like the overall vibe (I don't blame them). I work best 1-on-1 with a builders and would like to do this more to get out of the bureaucracy of larger companies, but have mostly spun my wheels.
AMA question: I've never personally been through this process, but I assume go-to-market DD is typically part of the process. Are there specialized firms that handle that side of the equation?