Well it's part of the hiring strategy with tech companies. You hire based on your competitors hiring. The company that can raise to hire more talent is able to get to market on the next big thing before the competition and see stock value rise. But when a down cycle hits, they all drop hiring to match because you're overspending and will see stock prices drop to the competition.
I own my device, I choose the software running on it. Create friction points and I will chose another platform to execute my software.