I work in advertising - Twitch ads are obscenely expensive relative to other online video ads. Their USP is, supposedly, the high view-through-rate and a hard to reach demographic with disposable income. That being said, I worked with an ISP trying to target gamers, it was 4x cheaper just to target gamers on YouTube than to run ads on Twitch.
Amazon is starting to get more serious about selling ads though (Prime Video ads), but Google/Meta have had such a headstart I don't think they will catch up.
Amazon is starting to get more serious about selling ads though (Prime Video ads), but Google/Meta have had such a headstart I don't think they will catch up.