It's not just bad, it's the worst format that could exist, if radio and TV have already ruined the attention span this one seems to have the aim of doing just that by showing short content with almost no effort to understand it, a lot of context switching every 10-15 seconds and videos designed to attract as much attention as possible.
The article doesn't even mention stars and here I only see a few comments mentioning "Polaris", "pole star" or "North star" but I think Polaris is the main reason.
Furthermore, because it was seen up and not down, the cartographers instinctively placed north at the top.