Microsoft feels secure because of its momentum. How many complacent companies have lost their markets to more agile and inventive competitors?
Microsoft is not a technology inventor; it notices a growing market and comes in late. This worked in the past because its operating system and office systems lived on virtually every desk top and because it could undercut competitor prices.
Now they are facing a competitor that is also on every desktop and offers its products for free. Hard to undercut that. Even worse, this competitor is very inventive and is a comparable size.
"Take away their oxygen" is the phrase Bill Gates once described as the way of handling competitors. Whose oxygen is going to be taken away this time?
Microsoft is not a technology inventor; it notices a growing market and comes in late. This worked in the past because its operating system and office systems lived on virtually every desk top and because it could undercut competitor prices.
Now they are facing a competitor that is also on every desktop and offers its products for free. Hard to undercut that. Even worse, this competitor is very inventive and is a comparable size.
"Take away their oxygen" is the phrase Bill Gates once described as the way of handling competitors. Whose oxygen is going to be taken away this time?