I jumped on this at first as well. But to be honest if their target demographic is industrial production of coffee like beverages (like those Star Bucks soda can ”coffees”), well then it might not be so bad. I was thinking that a lot of flavour compounds of espresso breaks down quite rapidly while the drink cools, so the method of cooling all drinks to equal temperatures could be enough to skew the results regardless, but again for commercial coffee based soft drinks this is already the case. Headline is a bit misleading though.