This is an interesting approach in the short term and could help bootstrap Starsky's business before the conversion to fully autonomous driving.
I still think driving a truck as a profession will be a thing of the past within 20 years or so. There's just too much money riding on this problem, and logistics companies are fairly ruthless about efficiency.
How much traffic do you drive per month? There are exchanges / SSPs that would do an integration with you but that is going to require scale.
Pretty much any SSP is going to ask you for a minimum of pageurl or app-level data in order to prevent fraud on their end.
I'm sure you already know, but you are going to take a big hit on eCPMs as a lot of advertiser money is connected to behavioral segments (and thus cookie / device id data).
Is your site general focused or do you have a specific niche? Some specific niches (eg targeting programmers) will be able to pull in significantly more through direct sponsorships and/or ad networks specializing in your vertical.