The lifetime plan is priced higher than expected LTV, so it's profitable upfront.
We wanted to offer an option for early adopters with subscription fatigue. From the start, it has been a way to reinvest in the project: initially to support Kyle’s time, and now to fund growth that drives recurring subscriptions.
We may sunset new lifetime sales in the future, since a one-time payment model doesn’t align as well with our goal of building and maintaining PL over the long term.
Thanks so much. Really appreciate that. We’ve always wanted the tool to be accessible to anyone interested in financial planning, even just as a hobby, so it’s great to hear the basic version has been useful.
Do you think it strikes the right balance between free access and a sustainable paid model?
I was a customer first. It was the product I had been searching for in my own financial planning, so I immediately saw the potential. When Kyle and I finally met, we hit it off right away. We aligned on the important things and shared a clear vision for where it could go. I’d always had the itch to bootstrap and help build something meaningful and sustainable, so I knew pretty quickly it was the right next move for me.
Thanks! Supporting Basic users comes at a real cost, but we want planning to stay accessible for everyone. To us, one-off planning feels like a better alternative than stripping down the product or selling user data.
We noticed a lot of tools neglect international use cases, so from the beginning we've focused on building with global flexibility in mind. About 80% of our customers are US-based, but we have users all over the world and offer international tax presets and account types.