To simplify something for humans used to be a good business idea. In the process, you often sacrified power for the sake of simplicity. Now what we want is maximally powerful, headless systems that agents can simplify on the fly.
People who are experienced with web analytics tools seem to derive a lot of value from them, but setting them up properly seems like a lot of work. I guess this kind of thing may give you fairly sophisticated insights without the hassle?