They need to find a way reinvent "channel surfing". Discovery via "flipping" has lead me to watch things I'd otherwise never would click in an app interface.
I've always been surprised that Netflix, and other services, don't create "live channels" (e.g "The Office" channel) of their libraries.
I've always been surprised that Netflix, and other services, don't create "live channels" (e.g "The Office" channel) of their libraries.