I am saddened by this news. No doubt the charities they select are the same ones that can afford to buy TV ads, magazine ads, internet ads, and direct mail advertising. What a great way to spend the donations!
Meanwhile, the smaller nonprofit organizations that have no advertising budget, no payroll, no employee benefits, etc. that run on a shoestring budget will never miss the measly $1000 a year that Amazon Smile generated, right?
If they were serious amount making a significant impact, they would allow for donations to the smaller organizations that spend virtually every dollar on their programs rather than huge salaries and elaborate holiday parties that larger nonprofits can afford.
If you are interested, IRS provides copies of tax returns for many US-based charities. Look at the bigger ones to see where your donations are actually being spent, and the large sums they have in their bank and investment accounts.
Meanwhile, the smaller nonprofit organizations that have no advertising budget, no payroll, no employee benefits, etc. that run on a shoestring budget will never miss the measly $1000 a year that Amazon Smile generated, right?
If they were serious amount making a significant impact, they would allow for donations to the smaller organizations that spend virtually every dollar on their programs rather than huge salaries and elaborate holiday parties that larger nonprofits can afford.
If you are interested, IRS provides copies of tax returns for many US-based charities. Look at the bigger ones to see where your donations are actually being spent, and the large sums they have in their bank and investment accounts.