If I get GP's argument, a more appropriate analogy would be that some life jackets are filled with lead and you can't necessarily tell them apart. That is to say, presenting yourself to the external world carries an inherent risk as well as the potential for reward.
I think that DeepMind being an Alphabet company makes this even worse. My first reaction was to read the blog post to see if there is a (go related) reason for the name choice.
I'm afraid that you are comparing apples and Walmart.
Unicode is a standard for encoding characters.
ISO is an organisation that _creates_ standards for just about anything.
Unicode became a standard as a result of beating other competing standardisations.
ISO declares that whatever they came up with is the standard, no competition required.
Hence the effectiveness of the business model.
I think the idea is that a lot of the perceived instability in the economy is _caused_ or at least much amplified by the nature of stock markets. Changing how one thinks about stocks and what the ideal of a "healthy" company looks like might alleviate some of these problems.