That 10px font size is not accessible. I can't read what's there without zooming in. It looked like decorative text or legal disclosures for a contest or something. Did the site's creator find that the ideal text size to use?
Juul ads and the old time cigarette ads from decades ago remind me of Coca Cola ads as well. These massive marketing budgets all take some ugly thing and make seem like you can't have fun or be cool without it.