The timing (after 5pm ET on a Friday) is telling. Build a KYC module over the weekend and we’ll be back on Fable after uploading our ID Monday morning.
Early audience response suggested the message struggled to land. According to an iSpot survey of 500 viewers, the ad’s likeability score placed it in the bottom 3% compared with Super Bowl ads over the past five years. Its top-two-box purchase intent scored 24% below Super Bowl norms and 19% below ads in its category that aired over the last 90 days. Viewers most commonly described their reaction as “WTF,” signaling confusion around both the message and the execution.
"Many students are resisting the idea of in-person screenings altogether. Given the ease of streaming assignments from their dorm rooms, they see gathering in a campus theater as an imposition."
Students telegraphing to the film world that a coming generation of consumers simply won't be going to the theatre. The article is framed as a tragedy about the students, but it's actually a tragedy about the professors and institution of moviegoing.
When I owned an M1 Air the keys felt "thin" and "hollow" when bottoming out, versus the Pros which have always felt slightly softer without losing responsiveness. You can hear the difference between the keyboards at full speed typing. The M1 Air sounded cheaper to me. Can't speak to M4 Air.
This is such a dramatic turnaround from the way Apple has positioned itself in the last few years you have to really wonder about their confidence level for in-house AI efforts.
An alternative read is that AI in its current form can produce such unpredictable results they're content for now to use Google as a scapegoat for any oddities.
This is such a dramatic turnaround from the way Apple has positioned itself in the last few years you have to really wonder about their confidence level for in-house AI efforts.
An alternative read is that AI in its current form can produce such unpredictable results they're content for now to use Google as a scapegoat for any oddities.