This is no different to how many people behave on long haul flights anyway. Face mask on, eye mask on, ear plugs in. Isolated from everybody else as much as they can be, trying to sleep, and they manage it in isle seats.
Also, I remember TotalBiscuit talking about using an Oculus headset to watch films on a plane and it being a better experience than the screen in front for him (I don't quite remember why). So it's not a new concept and this device just makes it less cumbersome, I guess.
They have their NPOV[1] policy, and seem impressively unbiased to me, given the various divisive situations they have to try to cover.
[1] https://en.m.wikipedia.org/wiki/Wikipedia:Neutral_point_of_v...