Hi HN, author Shivam Singh here. I was formerly the Head of Gen AI Marketing at AWS and wanted to share some hard-won lessons about what enterprises actually need from AI, which is often very different from the public hype. These insights are what led me to leave and start my fintech company, Cent Capital.
The three core lessons are: enterprises buy solutions not spectacles, the ecosystem is your growth engine, and your data flywheel is your real moat. Happy to answer any questions about my time at AWS, building/marketing enterprise AI, or making the leap to founding a startup.
For years, I've felt that personal finance tools were either too complicated (rigid apps, endless spreadsheets) or had misaligned business models (selling data, pushing ads). This leads to a lot of stress and inaction for most people.
So, I decided to build Cent Capital. It's an AI-powered co-pilot that securely connects to your accounts and transforms your financial data into a simple, actionable plan. The goal isn't just to show you charts, but to give you clear, prioritized steps to improve your financial health.
It's a simple $1/month subscription—we'll never sell your data or run ads.
I've just launched the site and would love to get this community's honest feedback on the product concept, the landing page, and the mission.
The three core lessons are: enterprises buy solutions not spectacles, the ecosystem is your growth engine, and your data flywheel is your real moat. Happy to answer any questions about my time at AWS, building/marketing enterprise AI, or making the leap to founding a startup.