SEO became a standardized industry discipline pretty much after Google dominated the market and stabilized the rules of engagement. The search engine giants evole their ranking algorithms mostly to fight exploiting of their mechanims, the core principles of SEO don't change much.
In contrast, LLMs are still constantly evolving. Not only the models, the way of agents doing things, the tools/skills agent shall use, the whole system may be completely different next month. GEO is merely an attempt to ride the LLM hype，clumsily stitching together unrelated concepts.
The paradox arises when humans develop SaaS, apps, workflows, etc. The question is "will AI simply do things or know things more than we can tell?"