Not sure why it's shocking. In the same space, you pay for cable and still are shown ads. Same for movies at the theater. Though most of the ads are for new shows/movies to encourage recurring usage/payment.
So is your itinerary to go from KOA to KOA in 100 mile increments? Are there ever times when there isn't a KOA ~100 miles in the direction you want to go?
They probably mean that the certification requires very rigid processes which means any variation would not get the stamp of approval so innovation and experimentation is discouraged.