Well, I'd expect the hacker news crowd to "care", in a sentimental way, but for Joe Public it doesn't make a jot of difference. If they want to have their day in the limelight, let them burn.
The fact is that no non-Scottish UK citizen really gives a toss. It's Scotland vs Westminster and the rest of the UK couldn't give a fuck what they do.
I'm sure it's taken a load of work and is still in early stages, but describing yourself as the successor of Sublime Text when it looks as shit as that.. that's some brass!
I'll tell you what's shady, using a non-commercial service heavily for commercial gain and then expected them to roll-over and help you bugger off else where.