My issue with bundling of news specifically is that it becomes bland and generic. The bundler starts trying to guess what I want -- which defeats the purpose of why I read the news. I subscribe to the NY Times and the WSJ separately precisely because I want multiple angles on the same (and different) events.
Besides, bundling usually means someone down the pipeline -- usially the producers -- are getting royally screwed.
To my understanding, the problem is that when the lenders WERE calling colleges, it wasn't to say "this kid wants to borrow 100k in loans", it was to say "here's 50k in goodies, send your students to us for loans!". Hence the controversies over kickbacks and the like.
Besides, bundling usually means someone down the pipeline -- usially the producers -- are getting royally screwed.