Its not a parody, but it deliberately uses the form of the Daily Mail. However, instead of delivering the ephemeral and trivial content of the DM, it uses that form to deliver content (intended to be) more potent.
I think one reason for using the DM's form is to highlight how empty the content of a online newspaper is, when compared to something thoughtful dressed up in the same design.
I think one reason for using the DM's form is to highlight how empty the content of a online newspaper is, when compared to something thoughtful dressed up in the same design.