Apple highlights Brazilian study on domestic App Store performance(9to5mac.com)
9to5mac.com
Apple highlights Brazilian study on domestic App Store performance
https://9to5mac.com/2025/09/04/apple-highlights-brazilian-study-on-domestic-app-store-performance/
11 comments
It's horrible how much Apple controls the market. I know of one startup who got shut out of the market because Apple considered there were already enough apps of that kind on their App Store. In many instances if you can't have a mobile app your startup is dead before it started.
> there were already enough apps of that kind on their App Store
I’d love to see that. I’ve never heard of denial for that reason, and the App Store is certainly crowded in every category.
I’d love to see that. I’ve never heard of denial for that reason, and the App Store is certainly crowded in every category.
Apple reserves the right to evaporate your startup if your app is deemed to be in a "category that is already saturated".
https://developer.apple.com/app-store/review/guidelines/#spa...
> (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.
https://developer.apple.com/app-store/review/guidelines/#spa...
> (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.
>dating
OMFG dating is "saturated"? The entire dating app market is one company with bumble picking up scraps!
OMFG dating is "saturated"? The entire dating app market is one company with bumble picking up scraps!
True story. I sub contracted with another agency for a new startup and we wanted to have a pre-release for a small audience and the app was outright rejected by Apple for this same reason. My final milestone for said agency was tied to releasing the app to the store… still salty (and wiser) about that.
Link to the study, in Brazilian Portuguese: https://www.apple.com/newsroom/pdfs/2025/09/apple-ecosystem-...
Article fails to mention that the study was sponsored by Apple, not just "highlighted".
Can't read Portuguese, so can you provide the citation for this?
In the end of the first page:
> Apoio financeiro e dados para este estudo foram fornecidos pela Apple.
> As conclusões e opiniões expressas são exclusivamente do autor.
Translates to
> Financial support and data for this study were provided by Apple.
> The conclusions and opinions expressed are solely those of the author.
> Apoio financeiro e dados para este estudo foram fornecidos pela Apple.
> As conclusões e opiniões expressas são exclusivamente do autor.
Translates to
> Financial support and data for this study were provided by Apple.
> The conclusions and opinions expressed are solely those of the author.
> a study highlighted by Apple today shows that iOS apps generated R$63.8 million ($11.7 million) in the country last year
> The study concluded that the App Store generated R$63.8 billion ($11.7 billion) for Brazilian developers last year
It seems the correct (from the original source) is billions.
https://www.apple.com/br/newsroom/2025/09/app-store-brazil-f...
> The study concluded that the App Store generated R$63.8 billion ($11.7 billion) for Brazilian developers last year
It seems the correct (from the original source) is billions.
https://www.apple.com/br/newsroom/2025/09/app-store-brazil-f...
And the original report says that, for 90% of this value, no commission was paid to Apple (perhaps for the low-value obtained by the developer)