How AI Search Is Forcing Businesses to Rethink Visibility, Authority and Control(mihirnaik.com)

How AI Search Is Forcing Businesses to Rethink Visibility, Authority and Control

https://www.mihirnaik.com/seo-is-no-longer-about-traffic/

2 comments

Over the last few years, I’ve been very active on LinkedIn, sharing observations from the front lines of enterprise SEO. I’ve spent a large part of my career building and managing SEO programs on the enterprise side where scale, complexity, and cross-functional execution are unavoidable realities.

More recently, I moved to seoClarity, where I’m responsible for building our AI Search Visibility Monitoring and Optimization Platform, ArcAI. That shift from running SEO programs to building tooling for the next generation of search has given me a unique vantage point.

Sharing my thoughts here.

kiji-seo6개월 전

I feel like there is a real split within the SEO community right now, those who understand that the AI is causing a major shift in SEO focus and those who believe that it is still 2015, and not much has changed. You can see how SEO strategies are starting to focus more on structural SEO, like Schema markup, which help visibility of FAQ and E-E-A-T with AI.