5 things that make your social network monetize like crap(andrewchen.typepad.com)

andrewchen.typepad.com

5 things that make your social network monetize like crap

http://andrewchen.typepad.com/andrew_chens_blog/2007/09/why-your-social.html

4 comments

enonko19년 전

Either I misunderstand something (which is unlikely in this case), or his formula for CPM is wrong.

Correct: CPM = Clickthrough Rate x Price Per Click x 1000

Example: If you have CTR or 2% and each click generates $0.40, you have CPM of 0.40 x 0.02 x 1000 = $8.

steve19년 전

> Engagement is inversely correlated with CTRs

Which is exactly why more CPA ad systems are needed. That's the best way I see to allow everyone to get their interests in line.

joshwa19년 전

Or at least CPC.

crxnamja19년 전

dude i am rich now!