Does it really means that much? I think that numbers will always favor Apple when there so much choice on the other side, the diversity will make the sales number for a specific product be on the low side compared to a single product (with different variations of it, counted together).
Just like when there are headlines saying "iPhone X beats the [make][model] in sales", if you pool together all Android flagships from different makes that get released that same year then those numbers could vary significantly against Apple.
Just like when there are headlines saying "iPhone X beats the [make][model] in sales", if you pool together all Android flagships from different makes that get released that same year then those numbers could vary significantly against Apple.