My JavaScript tutor made mention of it in one of her videos. I checked it out and created an account only for me to abandon HN till I came back this year to create a new account and now I find HN interesting :)
Marketing and sales has always been and will always be the problem of running a successful app or business.
I suggest he stops coding, like he said the product is better than his competitors, which is a great start. He should focus all his energy into solving this cosmic problem of marketing and sales and with time he will have users.
I use an android app, Devbytes and I signed up for some monthly or daily email newsletter about whatever is going on with AI or software engineering in general. They really help filter the noise