It seems they are going to try to maximize their installed base, build the infrastructure, and try to own everything in between, whether it’s LLM or some other architecture that arises. Owning data centers and an installed base sounds great in theory, but it assumes you can outbuild hyperscalers on infrastructure and that your users will stick around. Data centers are a low margin grind and the installed base in AI isn’t locked in like iPhones. Apple and Google still control the endpoints, and I think they’ll ultimately decide who wins by what they integrate at the OS level.